Should you put a call to action in a creator video?
A call to action is a brief line that finishes somewhere outside the video. That changes what you check before writing it.
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Ideas that belong in the feed.
Practical notes on TikTok formats, creator collaboration, and building brand campaigns people choose to watch.
What to do when a creator misses the deadline
Before anything can be late, something had to fix the date. What that date was holding up decides what you can still do.
Read articleShould you give a creator a discount code?
A discount code is two decisions wearing one name.
Read articleDo you have enough time to run a creator campaign before your launch?
The waits that set the floor are the ones on somebody else's calendar.
Read articleShould you have more creators make the video that worked?
What came back was three things at once. Only one of them is something you can hand to somebody else.
Read articleShould you ask a creator for the numbers only they can see?
Their screen answers where people left. It doesn't answer whether anything landed.
Read articleShould you put a creator on a retainer?
A retainer fixes a rate, a count and a turnaround. Everything that belongs to a campaign is still decided one campaign at a time.
Read articleShould you send a creator free product instead of paying them?
No fee means nothing is owed. What that removes is specific, and you can write it down before the box ships.
Read articleShould you DM a creator or email them?
The profile may already have named the route. That's something you read off the page, not a preference you pick.
Read articleWhat should you do when a creator asks to work with your brand?
A name arrived before the campaign did. The answer runs in the other order.
Read articleShould you post a creator's video on your own brand account?
The video did its job on their account. Putting it on yours makes you the one posting it.
Read articleShould your brand reply to comments on a creator's video?
You already read that comment section. Answering in it is a different job, with a different test.
Read articleShould you ask a creator not to work with your competitors?
It buys nothing about the video. What it buys is a job they don't take.
Read articleWhen do you pay a TikTok creator?
What the fee is attached to, which moments you can pay against, and where that decision gets written down.
Read articleShould you work with the same creator again?
What a finished job tells you about the creator, what it doesn't, and what a second job decides from scratch.
Read articleWhat is whitelisting in creator marketing?
What the permission buys, when your plan calls for it, and what to settle with the creator before you pay.
Read articleHow much should you budget for a TikTok creator campaign?
What the lines are, how you decide how many creators to hire, and what to keep back for after the videos post.
Read articleWhat usage rights do you need for creator content?
The permissions you buy are your media plan, written down.
Read articleHow to find TikTok creators for your brand
Three places where your first creator list is already visible, and what to write down before you search.
Read articleIs hiring UGC creators still worth it?
What you buy when you hire a UGC creator, and the question that tells you whether it fits your plan.
Read articleWhat is creator marketing?
The making and the posting go to the creator. The message, the facts, the terms, and the judgment stay with you.
Read articleWhen to put money behind a creator video
What you're looking at came from the video and from how far it got. You can't get the second one back.
Read articleHow to decide whether to join a TikTok trend
Something in the structure varies between versions, and it's there to do a job. Your product either does that job or it doesn't.
Read articleHow to tell whether a creator video worked
Two videos can sit at the same number and mean opposite things. The count can't tell you which one you got.
Read articleHow to decide what to pay a TikTok creator
A published list prices an audience. The number you'd pay is attached to a job, and the job is yours.
Read articleWhat to do when a creator doesn't reply
Silence looks the same whatever caused it. What decides your next move is what you're holding, not what they did.
Read articleWhat to put in your first message to a creator
Three facts decide whether they can answer you at all. One more line tells them what a yes gets them.
Read articleWhat to settle with a creator before the shoot
The brief decides how the video gets made. The agreement decides what you're buying, and what you can do with it.
Read articleWhat belongs in a creator brief (and what doesn't)
If you wouldn't ask for a change over it, it doesn't belong in the brief.
Read articleHow to choose TikTok creators for your campaign
Rule people out, and order the checks by what each one can settle and what it costs.
Read articleWhat to ask for when a creator's draft isn't right
Not every note that bothers you is a revision request. Sort them before you send.
Read article5 TikTok accounts every marketer should follow before their next campaign
Five accounts to help you plan your next campaign.
Read articleHow to choose a content format for a TikTok creator campaign
Decide what the content needs to communicate before you decide how it should look.
Read articleWhy your TikTok content still reads like an ad
A casual setup is one thing. What makes the difference is TikTok-native content.
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