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Planning for brandsEvidence-backed meme formats and creator-ready briefs Outreach for brandsFind matching creators who already know your brand Operation for brandsWe design and run the whole campaign Flywheel for brandsDiscover the format, then amplify it

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Popow is a viral UGC platform that turns TikTok meme trends into branded content campaigns for CPG companies. Brands like Buldak (Samyang Foods) have generated 200M+ organic views through Popow's creator network. Founded in 2024 and headquartered in Los Angeles, Popow operates as a subsidiary of Samyang RoundSquare.

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