Simply paste in your product
Popow suggests formats and references based on current trends and data.
e.g. amazon.com/dp/B0ABC123 or your product page
Automate your UGC workflow with confidence
Popow runs your TikTok UGC campaign end to end — brief, creators, approvals, payment — with real formats that already grabbed views. Produce scroll-stopping brand content in one place.
42 References found
Creamy close-ups 4
First-bite reactions 8
I found a few directions. Which one feels right?
Ask a follow-up
Default
Exploring more directions...
Find similar formats but for college students
Why does this fit?
Brands running with Popow
Not your typical UGC brief
A working content format to rule them all.
Talk it out with Popow Studio
Nothing complicated here. Narrow down your references and refine your brief through chats.
I found 4 distinct directions for your product. Which one feels right to you?
Explore pasta cravings and reactions. I’d like it to be playful and less like a recipe.
I narrowed down pasta cravings and reactions into a few creative directions. Which one should we explore?
Pasta-love captions feel right! Show me those.
Skip the blank page.
Browse real viral formats, save, regroup them around competitors, then build a brief from data-packed analysis.
TikTok Specialists
Popow collects and analyzes actual TikTok videos in your category, so it knows which formats worked and why.
Way more specific than most AI tools built for general use.
1,382,236videos analyzed and counting.
Fly with the whole workflow
If you like what you see, run it with Popow for best results.
Experienced, live creators
One click sends your brief to creators who already make videos like the references you saw.
Seamless operation in one place
Outreach, submissions, and payment all happen in the app, with automation handling the replies, the negotiations, and the follow-ups that keep creators on schedule.
Review and amplify
Review results and decide which creatives work best for you. Popow videos always include Spark Ads rights to take your strongest ideas further.
Pasta with a plot twist.
Tangle brought its protein-packed pasta to TikTok through relatable moments and unexpected punchlines.
Among the breakout ideas: a protein-fueled food coma and a sound twist anyone with braces could relate to. Small, specific moments gave creators a story worth watching.
4,804,382total views across the campaign
370+creator videos across the campaign
More Popow campaigns
Pricing for all your UGC needs
Studio
From product link to creator brief.
Paid monthly subscriptionFirst month free.
Contact us for paid plan pricing.
Start free in StudioQuestions brands ask us
What is the difference between paid UGC and TikTok Shop affiliate?
Paid UGC pays creators for each approved video. Affiliate pays them a commission on sales. Popow runs paid UGC campaigns built for awareness, and affiliate recruiting and commissions stay with your affiliate team or partner.
How do you find UGC creators for a brand?
We do not sell a fixed roster. For each campaign, we reach out to nano and micro creators who have already made videos like your references. We look at what they have recently posted, not at follower count, and you approve each creator.
Will I be able to provide guidance to the creator?
Yes. Any script, reference, or do-not-say list you hand over goes into the brief the creator shoots from.
Am I able to review the content?
Yes. Every video reaches you as a draft before it is posted, and you approve it or send it back with notes. Drafts that use restricted wording are flagged in review. Our standard creator agreement covers up to two rounds of revisions per video.
How much does a TikTok UGC campaign cost?
Popow Studio is a paid monthly subscription with a free first month. Contact us for paid plan pricing. A campaign has two parts: what creators are paid for each video, and Popow's fee. Book a demo and we will quote it for your campaign.
Can we run the UGC videos as ads, including Spark Ads?
Yes. Creators agree to paid usage when they apply, including Spark Ads, so you can put ad spend behind the videos that worked.
How can we further use Popow videos?
Beyond the organic posts on creator accounts, you can reuse the videos as TikTok Shop ads, or as Meta or TikTok ads that send shoppers to your Amazon listing. Amazon Attribution links can be set up to follow that traffic.
Does Popow work for brands that sell on Amazon?
Yes. Creators can buy your product on Amazon themselves, with the cost included in their payment, or you can ship it to them. You can run the videos as Meta or TikTok ads that send shoppers to your Amazon listing, and Amazon Attribution links can be set up to follow that traffic. We do not guarantee Amazon search rank, Best Sellers Rank, or sales.
How long does a UGC campaign take?
Four to five weeks from kickoff to published videos — that covers building the campaign, matching and reaching out to creators, and the review rounds on what they send back.
Is this only for F&B products?
No, we cover all fields of content.
Move ahead with confidence.
See what you can build with your brand today.