MAKE THEM SEARCH.
Make people look up your brand.Popow turns responsive TikTok formats into branded creator content that feels native to the feed. Supercharge your marketing funnel with viral content made by real creators.
What happens after the views?
Views signal attention. Branded search signals intent.
Make TikTok your awareness engine and lift Amazon branded searches.
TikTok content created by matched micro and nano creators
The TikTok Halo Effect
Popow's content lets viewers discover the brand and build familiarity with it.
That brand from TikTok!
Lifted Amazon Branded Search
Some of those viewers go to Amazon and look the brand up by name.
Branded search
Product page sessions
Amazon BSR
Purchase
Brands running organic UGC campaigns with Popow
Scroll-Stopping UGCs that drive real awareness
Popow adapts TikTok formats with observed views around brand messages, creating on-brand content people actually watch.
How Popow makes them search your brand
A better workflow for working UGC campaigns
01
Find and adapt formats
Analyze current TikTok content across your brand, category, competitors, and keywords, and find the perfect format for your brand.
Learn more about campaign planning02
Match the right creators
Select creators based on the content they already make and how naturally their voice fits the campaign direction.
Learn more about creator matching03
Operate in one place
Manage outreach, negotiation, draft review, and final submissions without losing the creative direction between handoffs.
Learn more about creator outreach04
Measure and decide
Review organic views, engagement, and agreed campaign signals to decide what to repeat, refine, or stop.
Learn more about campaign operation
Brand awareness at scale
See what Popow built for other brands
Tangle, protein-packed pasta you can prepare instantly, had to break through its image as instant noodles. Popow placed its product story inside TikTok-native US consumer moments.
After the campaign ran, the videos drove unprecedented awareness at extremely efficient scale, and presented Tangle as protein-packed pasta that is ready in no time.
How a Popow campaign drives views
| Capability | Typical UGC campaign | Popow campaign |
|---|---|---|
| How campaigns are built | Intuition or trends unrelated to your brand | Competitor / Keyword / Trend tracking |
| What viewers think it is | An ad | An organic post |
| Creator rosters | Based off follower count and categories | Based on content they actually make |
| Post-campaign | One off data of view counts, reach, engagement rate. No lessons learned for next campaigns | Compare observed signals and decide what to repeat, refine, or stop |
Questions brands ask us
How do you find creators?
We filter creators by what content they create, and match real nano and micro creators who've already created something similar to your brand campaign.
Are these real people or AI avatars?
Real people. Every video is shot by a creator on their own account and posted to their own following. We do not generate avatars or synthetic presenters.
Will I be able to provide guidance to the creator?
Yes. Any script, reference, or do-not-say list you hand over goes into the brief the creator shoots from.
Can I request revisions to the video?
Yes. Every video reaches you as a draft before it is posted, and you can approve it or send it back with notes. Our standard creator agreement covers up to two rounds of revisions per video. Most notes land in the first round, because the format and the brief are agreed before anyone shoots.
How long does a campaign take?
Four to five weeks from kickoff to published videos — that covers building the campaign, matching and reaching out to creators, and the review rounds on what they send back.
Can we run the videos as ads?
Yes — the videos are yours to use as paid creatives, not just organic posts on the creator accounts.
See what your brand should look like on TikTok.
Tell us what your brand needs to communicate. Meet the formats, creative directions, and creators that make the difference.
Limited time offer
Amazon branded search lift guarantee
For a limited time, Popow will offer a money-back guarantee if our content shows no results.
*For eligible campaigns. Only the Popow fee is waived; creator payment cannot be refunded due to creator agreements. Target and measurement terms are agreed before launch.