Privacy Policy
Last Updated: Jul 31, 2026
1. Information We Collect
Information You Provide:
- Name and email address
- Phone number
- TikTok username and profile information (via OAuth)
- Content you submit for campaigns (videos, images, text)
- Communications with us
Information Collected Automatically:
- IP address, browser type, device information
- Usage data (pages visited, features used)
- Cookies and similar technologies
Tax Information:
- We may collect tax-related information (such as W-9) when required by applicable law.
Information We Obtain from Other Sources:
To invite creators to brand campaigns, we collect contact information — primarily email addresses, and where available a TikTok handle and display name — about creators, who may or may not have a Popow account. We obtain it from:
- Publicly available profile information: contact details a creator has published in a public social media profile, such as a TikTok bio.
- Third-party providers: creator contact information supplied by external providers of creator analytics and contact data.
- Our own correspondence: an address a creator used to email us, or that appeared in a message we sent or received.
Creators do not opt in to this collection, and we do not separately notify each creator that we hold their contact information. We keep this information and may use it to invite the same creator to campaigns for more than one brand. Creators can opt out or ask us to delete their information at any time, as described in Section 6.
2. How We Use Your Information
- Provide and operate the Popow platform
- Match creators with brand campaigns
- Invite creators to brand campaigns, including on behalf of brands using our creator recruitment service
- Process payments via PayPal
- Communicate with you about campaigns and account updates
- Improve our services
3. How We Share Your Information
We may share your information with:
- Brands: Your profile and submitted content are shared with brands participating in campaigns you join. Where a brand uses our creator recruitment service, we provide that brand with creator contact information for the specific recruitment it is running. Brands are contractually restricted from using it for any other purpose, from adding it to their own marketing databases, and from transferring it to anyone other than the email service they use to send that campaign's messages.
- Payment Processors: PayPal processes your payments. Their privacy policy applies to information they collect.
- Service Providers: Third-party providers that help us operate the platform.
- Legal Requirements: When required by law, regulation, or legal process.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
4. Data Retention
We retain your information for as long as reasonably necessary to provide our services and fulfill the purposes described in this policy, including to comply with legal obligations.
5. Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us at help@popow.ai.
6. Creator Recruitment Emails
We use the contact information described in Section 1 to email creators about brand campaign opportunities. Depending on the campaign, we send these emails ourselves, or the brand running the campaign sends them from its own email account and sending domain.
Opting out. Every recruitment email includes an unsubscribe link. When you use it on an email we sent, we stop sending you recruitment emails. When a brand sent the email from its own account, that brand is required to stop and to tell us within five business days so that we stop as well. You can also email help@popow.ai at any time to stop them.
Deleting your information. You do not need a Popow account to ask us to delete your contact information. Email help@popow.ai and we will delete the copies we hold and can identify. Because we collect contact information from the sources described in Section 1 on an ongoing basis, your address may be collected again from those sources; if that happens, contact us and we will remove it again. We cannot confirm deletion of copies a brand already received. Where our records show that a brand received your information, we will notify that brand of your request; under its agreement with us, the brand is required to delete it. If you have unsubscribed, we keep a minimal record — your email address and the fact that you objected — so that we do not contact you again. We do not use that record for anything else.
7. Security
We implement reasonable measures to protect your information. No method of transmission or storage is 100% secure.
8. Age Requirement
Popow is intended for users 18 years of age or older. We do not knowingly collect information from anyone under 18.
9. Changes to This Policy
We may update this policy from time to time. We will notify you of material changes by posting the updated policy on our platform. If we hold your contact information but you do not have a Popow account, we may not be able to notify you directly; the current version of this policy is always available at popow.ai/privacy.