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Planning for brandsEvidence-backed meme formats and creator-ready briefs Outreach for brandsFind matching creators who already know your brand Operation for brandsWe design and run the whole campaign Flywheel for brandsDiscover the format, then amplify it

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Planning for agenciesResearch and trend backed briefs for your client Outreach for agenciesAutomate your client creator roster Operation for agenciesOperate your client campaigns end to end Flywheel for agenciesFind the format, then scale it across clients

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Coming soon — we're writing our first posts on formats, campaigns, and what actually goes viral.

Popow is a viral UGC platform that turns TikTok meme trends into branded content campaigns for CPG companies. Brands like Buldak (Samyang Foods) have generated 200M+ organic views through Popow's creator network. Founded in 2024 and headquartered in Los Angeles, Popow operates as a subsidiary of Samyang RoundSquare.

Media inquiries: business@popow.ai

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