Creator marketing, engineered
Change your content marketing game with working formats.
Popow designs the campaign format your brand goes viral with, then finds the creators who can actually make it. Not a bigger creator list — a better campaign.
Brands and creators already running campaigns with Popow
The problem
Creator marketing is inherently messy.
So we made something better.
Let's face it. Creator marketing is hard. Influencers give you the views but comes with the price tag. Smaller creators are relatively affordable but it's not easy to find a good fit. At the end of the day, you're not quite sure if it all worked out.
The secret is, creators aren't the only way to make your brand go viral. We scoured the internet, and found three pieces of awareness marketing: the brand, the format, and the creator. With our expertise you can find the viral format for your brand, create the perfect campaign, and connect with matching creators. Try the better way, and watch your brand spread like wildfire on the internet.
The Popow system
Meet the Full Cycle
Our in-house system helps brands build out the right campaign, find and reach out to matching creators, and operate the whole cycle in full scale.
01
Create your brand's own viral format
Find the right viral format for your brand. Popow's campaign engine builds 15 second, FYP-friendly brand campaigns with your brand and content direction in consideration. Pick and choose full content briefs with detailed guidelines that carry out your brand's vision.
Learn more about campaign planning
02
Find matching creators by their content
Our special search engine finds creators by content, not follower count. Forget scraping through creators roughly extracted by vague statistics. Discover hidden gems that will play out your brand campaign in various creative ways.
Learn more about creator matching
03
Creator communication on auto-pilot
Our outreach tool creates outreach emails with tested templates reaching over 50% open rates. Popow's AI agents keep the hard part on autopilot by carefully crafted replies and negotiations, so you can focus on your brand.
Learn more about creator outreach
04
Operate in scale
View applications, drafts, and submissions for all your campaigns in one place. Popow's advanced AI system provides analysis and notes on every step of the process, so you can pair the perfect creator for your brand, give the right feedback, and collect the best content smoothly.
Learn more about campaign operationHow it works
Discover, validate, amplify
Never stop finding the perfect campaigns for your brand
Discover
With a secret and healthy amount of analyzing trending memes, competitor accounts, and category keywords, Popow discovers various viral formats for your brand.
Validate
Our internal model constantly checks metrics such as CPM, view count, engagement rate and more so you can find winning formats that you can boost.
Amplify
Where the magic happens. With tested winning formats, our system helps you aggressively boost and carry out campaigns that will spread out your brand.
Best practices
Why brands choose Popow
Brand campaigns you can trust
Move beyond mood boards and generic campaign recommendations. Popow not only designs campaigns backed with real trends, competitor accounts, and keyword data, but also translates them into 15 second, internet friendly brand campaigns. All this with crystal clear brand guidelines.
Real internet creators
Popow's unique AI system scavenges the internet to find creators that fit just your brand. Real creators who genuinely enjoy creating content, have a real following, and love to be creative. The best crowd to make your brand popular on the internet.
Automated and assisted operation
Whether it be the initial communication or going back and forth about the content, following up with creators is exhausting. Popow offers quality cold outreach emails, perfectly crafted replies and follow-ups while keeping you updated. Once onboard, our AI assists you with professional advice on who fits, what process each creator is at, what feedback to give, and more.
Content reel
Proven formats with real results
Formats from TikTok campaigns Popow has already run — pick a campaign and see the videos it produced.
For brands / For agencies
Engineered virality for all teams
For brands
You want to make your brand known. But not just known. You want it to thrive the internet with real campaigns that people will watch, not scroll over. You've seen how plain, obvious UGC content flunk. We know you don't have the time to come up with creative campaigns, find the right creators, and on top of that, operate the whole thing. That's why we're here.
For agencies
Whether you need the right awareness campaign for your client, or the right creators for your client's campaign, Popow has it all. With just a reference video, you can have an unhinged list of creators who fit the brief. Automate everything from outreach to full operations by leveraging our AI system.
Comparison
The better way to go viral
| Capability | Popow | Doing it yourself | Creator marketing platforms |
|---|---|---|---|
| Brand campaigns that are FYP-friendly, actually watched, and really go viral | ✓ | ×Planning brand campaigns from scratch | ×No assistance in campaign planning |
| A virtuous cycle that keeps discovering, validating, and amplifying campaign formats | ✓ | × | ×Manually creating each campaign |
| Real creators that fit specific brand campaigns | ✓ | ×Infinite scroll to find the right creators | ×Same creators with mostly UGC content |
| Automated Outreach and Replies | ✓ | ×Manually reaching out and following up each creator | × |
| Professional assistance in operating campaign applications, reviewing content, and final boost | ✓ | ×Tracking each creator and progress by hand | ×No assistance or notes regarding each creator / operational stage |
Case study
Tangle has a strong product, but a difficult positioning. Instantly prepared protein packed delicious pasta, but often confused as and placed in the instant noodle corner. With most US customers unfamiliar with the product, Tangle worked with Popow to drive awareness like never before.
The results? Here's what the campaign has driven as of July.
“The format that felt least like an ad outperformed the one that said the most about the product. That tradeoff is the campaign decision — and it's the one nobody was making on purpose.”
Ready to be famous?
Let's talk
Tell us about your brand — we'll show you how it can go viral.
No payment. No commitment. We'll come back with a format idea for your brand either way.